Guide to Buying CBD products
Charlyn Martin Gardner for Purple Leaf Industries

Cannabidiol is a hot, trendy ingredient lately. Anywhere from dog treats to lattes, CBD is the new plant based additive for many products. But currently, CBD is an unregulated market. This means that there are no designated legal standards for cannabidiol companies. Being an informed consumer can be tricky in this kind of market. How do you know which to buy and which to avoid? Use this guide to ask the right questions to find the right answers.

“Is your CBD lab tested?”

This is the first question you should ask yourself while researching or ask the salesperson while shopping. If they say anything besides “Yes”, move on. In an unregulated market, look for businesses that are self regulating. Ethics aside, if a company is not testing their CBD they do not know what exact compounds are working (or not working) within their products.

“Where can I view your CBD lab results?”

Transparency is key here. Not all CBD is the same. Some CBD will have more CB1 or CB2. Or perhaps there are higher levels of CBN. There are many compounds at play in cannabidiol. How it works for your individual endocannabinoid system is unique to you. If you find a product that works well for you, viewing the full CBD lab results of that product will inform you of which exact compound works for you. This is particularly helpful if you use CBD to help manage pain symptoms.

“Do you use full spectrum or isolate?”

Does the product you are researching isolate its CBD, using only select compounds? Or does the product use the full spectrum of CBD compounds? There are benefits to both. Knowing which one works for you is vital. Especially if you already know that a particular isolated compound is the best messenger for your endocannabinoids. This question is also a great test. If your product or salesperson cannot answer this, or readily get you this answer, consider moving on to a different competitor.

“Is there THC in your products?”

THC, or tetrahydrocannabinol, is the psychoactive component in cannabis. THC is an excellent carrier agent for CBD. You can find CBD with THC in many topical pain relief creams because of this factor. You will not get high from THC in a topical CBD cream. However, because THC is a regulated substance, if you are regularly drug tested for any reason, it may be safer to avoid these products. With that in mind, keep an open mind about THC as a carrier agent. It could be this slight ingredient change that could make all the difference in your relief.

These are just a start. Something to help inspire dialogue between consumer and CBD companies. Asking these questions while you are researching or shopping will help guide you to becoming an informed CBD consumer. In an unregulated market, being educated and informed is necessary.

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